Alexandra Severn

Alexandra Severn is a Senior Lecturer in Digital Marketing Communications at Manchester Metropolitan University's Business School, specifically within the Marketing, International Business and Tourism department. She joined the university in 2019 and holds a Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE) alongside Fellowship of the Higher Education Academy (FHEA). As Programme Leader for the BA (Hons) in Marketing, she focuses on integrating industry experience with academic rigor.

Her teaching spans undergraduate and postgraduate modules including Digital Marketing Analytics, Tourism Management, and Digital Measurement strategies. Research interests include employability-focused curriculum design, demonstrated through her conference presentation at the 2022 European Scholarship of Teaching and Learning (EUROSoTL) conference. She actively supervises undergraduate and postgraduate dissertations.

Alexander's work bridges digital marketing practices with educational innovation, emphasizing sustainable curricula and measurable performance outcomes. She contributes to initiatives like the Innovation and Teaching Excellence Learning Lab, fostering pedagogical advancements.