Dee Goldstraw

Dee Goldstraw is a Senior Lecturer in Digital Marketing Communications and Faculty Personal Tutor Lead at the Manchester Metropolitan University Business School. She holds an MSc and is a Senior Fellow of the Higher Education Academy. Her teaching focuses on Content Strategy, Content Marketing, and Digital PR across full-time, part-time online, and degree apprenticeship programs.

Her research explores Instagram's sociocultural impacts, including a PhD on its effects on first-time mothers' sense of self. Notable contributions include developing anti-discriminatory personal tutoring frameworks and strategies to enhance student belonging in higher education. She has presented at conferences like Eurosotl, BledCom, and CABS Learning and Teaching.

• Awarded CIPR Gold Award for research excellence
• Nominated for MMU Teaching Awards 'Best Teacher'
• Judge for UK, European, and Global Content Awards (2020–2023)

Administrative roles include Business & Law Faculty Personal Tutor Lead (2025–present), MIBT Subject Lead in Digital Marketing (2025), and Programme Leader for MSc Digital Marketing (2015–2017). Professional memberships span CIPR, PRCA, and academic teaching bodies.