Allie Johns

Allie Johns is a Senior Lecturer and Subject Lead in Digital Marketing at Manchester Metropolitan University's Department of Marketing, International Business & Tourism (MIBT) within the Faculty of Business and Law. She holds an MSc in Media Psychology and is a Senior Fellow of the Higher Education Academy (SFHEA). Her work focuses on ethical AI integration in education, immersive brand storytelling, and digital marketing strategy.

Education: MSc Media Psychology (University of Salford, 2016), PG Cert LTHE (Distinction, 2020). Industry background includes 20+ years in creative and strategic digital roles across agencies in New York, London, Hong Kong, and Europe.

Research & Teaching: Specializes in Rich User Experience (RUX), digital innovation, and student-centered pedagogy. Key initiatives include embedding Adobe Express AI in curricula and developing the 'Netflixing your unit' online teaching model. She has presented at ACM TVX 2016 and led panels on digital skills development.

Awards: Multiple teaching excellence nominations, SFHEA (2024), and recognized for innovation in marketing education. Supervises MSc Digital Marketing Communications, Creative Advertising, and undergraduate marketing students.