معرفی
David Edmundson-Bird is a Principal Lecturer in Digital Marketing and Faculty Lead in Digital & AI Enhanced Learning at the Business School of Manchester Metropolitan University. He holds senior professional certifications including CMBE, FRSA, and SFHEA. His roles include overseeing ethical judging standards as Global Chair at Don’t Panic and advising SMEs on digital communications. Prior roles include leadership positions at Sheffield Hallam University, Salford University, and digital media companies.
Research & Teaching Focus: Specializes in digital marketing, AI applications, e-commerce, and digital literacy. Teaches modules like Principles of E-Commerce, Audience Acquisition, and Digital Comms Strategy across undergraduate, postgraduate, and apprenticeship programs. Supervises action-research projects addressing digital tactics in business operations.
Awards & Recognition:
- Fellow of the RSA
- Certified Management & Business Educator (Chartered ABS)
- Senior Fellow of the Higher Education Academy
Engagement & Innovation: Co-founded the AI Cafe in Manchester, a hub for AI literacy discussions. Regularly appears in media discussing digital trends and advises organizations on digital strategy. Runs a Calendly-based open office hours system for student consultations.
