Joanna Bodley

Joanna Bodley is a Senior Lecturer in Digital Marketing and Course Director of the Digital Marketer Degree Apprenticeship at Manchester Metropolitan University's Business School. She holds an MSc in Digital Marketing Communications from Econsultancy and a Google Squared accreditation. Her expertise spans digital strategy, social media, content creation, and paid media, with over a decade of industry experience across sectors like FMCG, tech, and public sector.

• Academic Roles: Senior Lecturer, Course Director, Programme Leader for Digital Marketer Degree Apprenticeship
• Professional Memberships: FHEA, CMBE, MCIM

Research interests focus on digital customer experiences, integrated marketing campaigns, and the practical application of digital tools. She advocates for practitioner-level skills development in students to enhance employability.

Notable contributions include presenting at conferences such as the Public Sector Social Media Conference (2019) and LTSE CABS (2023), where she shared strategies for student outcomes and industry-aligned education. She also drives initiatives like the IAB Informed Certification programme, the first university-wide integration of this industry standard qualification.

• Awards: SomeComms Mark Hanson award

Teaching responsibilities include leading modules on digital and social media marketing, customer engagement, and campaign management. She oversees student supervision for research proposals and digital marketing dissertations.

Labs/Teams: Integrates RISE programme for student certifications and collaborates with the IAB Northern Group to advance industry-academia partnerships.