Ghadir Fareed

Ghadir Fareed is a Digital Marketing Lecturer and Programme Lead for the MSc Digital Marketing Communications at Manchester Metropolitan University's Business School. She is a PhD Candidate and an Associate Scholar in Education Innovation, focusing on integrating gamification, AI, and digital technologies into education. Her roles include curriculum design for degree apprenticeships and postgraduate programmes, alongside supervising student dissertations.

She holds certifications such as FHEA, CMBE, and DMA. Her research explores AI-assisted transition programs for international students and the application of digital strategies in SME growth. Previously, she worked as a marketing consultant and lecturer in Egypt, specializing in digital strategy and education innovation.

Teaching focuses on modules like Digital Business Model Design, UX in Business, and Ecommerce Communications. She actively contributes to the I-TELL Committee for educational advancements and the Innovation and Teaching Excellence Learning Lab.