Ashley McCoy

Ashley McCoy is a Senior Lecturer, Programme Leader, Unit Leader, and Researcher at the Business School of Manchester Metropolitan University. She has over 8 years of professional experience in Digital Marketing and has been at the university for 3+ years, focusing on enhancing student employability and academic experience. Her roles include teaching Undergraduate and Postgraduate students, supervising PGT/PGR research, and serving as a Personal Tutor for Levels 4 and 5 students.

Research Interests: Her primary research focuses on digital marketing strategies, specifically viral marketing, social media marketing, and content marketing. She employs qualitative research methods and emphasizes practical application in marketing education.

Teaching Responsibilities:

• Programme Leader for PG International Marketing Management
• Unit Leader for courses such as Introduction to Business and Marketing (L4), Digital Marketing Essentials (L4), Business and Marketing Professional (L6), Strategic Communications and Advertising Planning (L6), and The Marketing Professional (L7)

Awards & Qualifications:

• Fellow of the Higher Education Academy
• Certified Management and Business Educator
• PGCTLHE Qualified (Postgraduate Certificate in Teaching and Learning in Higher Education)

Advising & Supervision: Supervises Postgraduate Taught (PGT) and Postgraduate Research (PGR) students in marketing-related fields, particularly those employing qualitative research approaches.