Lawrence Zeegen

Professor Lawrence Zeegen is a Professor and Director of the UAL Creative Computing Institute at the University of the Arts London. With a 35-year academic career, he has led creative departments across UK universities including Birmingham City University, University of Brighton, and Ravensbourne University London. He is a globally recognized expert in graphic arts and illustration, authoring nine books such as Fifty Years of Illustration and Ladybird by Design. His research now focuses on Generation Alpha's societal impact, advising organizations on adapting to their needs.

• Education: Graduated from Camberwell College of Arts and Royal College of Art.
• Affiliations: Fellow of the Royal Society of Arts; former trustee of D&AD; current trustee of De La Warr Pavilion and Creative Conscience.
• Consultancy: Specializes in design education, future forecasting, and creative strategy for industry and academia.

His work spans design thinking, brand strategy, and cultural partnership development. Recent research emphasizes generational shifts in creative industries.