معرفی
Dr. Lauren Mayor Poupis is an Associate Professor in the Marketing Department at Iona College's LaPenta School of Business. She holds a Ph.D. from City University of New York/Baruch College, an MBA from Stony Brook University, and a B.S. from the University of Vermont. Her teaching focuses on consumer behavior, marketing principles, and integrated marketing communications.
Dr. Poupis' research explores auditory cues in marketing, perceptual biases, and health decision-making. She investigates how sensory stimuli (e.g., sound) influence consumer behavior, particularly in contexts like mobile applications and health-related choices. Her work bridges psychology and marketing, addressing topics such as loneliness mitigation through digital interfaces and the impact of chronic dieting on sensory perception.
Her recent publications (2021–2013) span journals like Psychology and Health, Journal of Business Research, and Appetite. Key themes include the role of self-efficacy in health compliance during pandemics, sound design in mobile apps to reduce loneliness, and how dieting goals distort auditory perception of food cues.
While no awards are explicitly listed, her research demonstrates consistent engagement with cutting-edge topics at the intersection of consumer behavior and health. She advises no formally listed students but contributes to academic discourse through peer-reviewed publications and teaching.
