معرفی
Daniel Rubin is an Associate Professor and Associate Dean for Academic Affairs at the Peter J. Tobin College of Business, St. John's University. He holds a PhD in Marketing from Baruch College, an MBA in Business Administration, and a BS in Economics from Stony Brook University. His research focuses on consumer behavior, particularly in areas like consumer memory, sensory marketing, and behavioral economics.
Education Background:
- PhD in Marketing, Baruch College
- MBA in Business Administration, Baruch College
- MPhil in Marketing, Baruch College
- BS in Economics, Stony Brook University
Research Interests:
- Consumer Memory: Examining how memory influences purchasing decisions and brand perceptions.
- Sensory Marketing: Investigating how sensory stimuli (e.g., sound, taste) affect consumer behavior.
- Behavioral Economics: Analyzing decision-making under conditions of cognitive depletion and multitasking.
His publications span topics like audience engagement, service recovery, and digital marketing strategies, reflecting a focus on both theoretical frameworks and practical applications. He has taught courses such as Behavioral Economics and Advertising Research, integrating academic rigor with real-world marketing challenges.
Professional Contributions: As Associate Dean, Rubin oversees academic affairs at the Tobin College, contributing to curriculum development and faculty initiatives. His work bridges academic research and industry needs, emphasizing the application of marketing principles to solve contemporary business problems.
