Lauren Trabold

Lauren Trabold is an Associate Professor in the Management & Marketing Department at Manhattan University. She teaches courses including MKTG 201 (Essentials of Marketing), MKTG 403 (Marketing Management), and MBA 637 (Marketing Strategy and the Consumer Experience). Her research focuses on consumer behavior, omnichannel marketing, social entrepreneurship, and health communication strategies. She holds a PhD from CUNY Baruch College, an MBA from Dowling College, and a BS from Boston College.

Dr. Trabold's work explores topics such as the impact of environmental cleanliness on food perceptions, the role of seamlessness in omnichannel retailing, and the integration of social and commercial entrepreneurship. Her recent studies include analyzing post-pandemic retail trends and the psychological effects of brand personality on consumer behavior.

Her publications appear in journals like Journal of Research in Interactive Marketing, Nutrition and Health, and Economies, with a focus on bridging theoretical frameworks with practical marketing challenges. She has contributed chapters to edited volumes on topics like urban economic recovery post-disasters and scaling health-focused social enterprises.

Teaching and research interests span marketing strategy, consumer decision-making processes, and the application of behavioral economics principles in retail environments. She actively engages in interdisciplinary collaborations to address contemporary issues in consumer behavior and market dynamics.