معرفی
Lara Jelenc is a Full Professor at the University of Rijeka, affiliated with the EFRI faculty. Her academic roles include teaching and research in strategic management, marketing, and international business. She specializes in strategic thinking, organizational behavior, and educational methodologies for business disciplines.
Her teaching spans undergraduate, postgraduate, and doctoral programs. Courses include Strategic Management, International Case Studies, and Market Research, emphasizing practical applications like virtual team management and strategic analysis.
Research interests focus on strategic implementation challenges, lean methodologies, consumer behavior, and educational innovation. She has published extensively on topics such as Croatian enterprise strategies, brand perception, and social media engagement. Her work bridges theoretical frameworks with real-world business practices.
Lara Jelenc holds a PhD and is actively involved in curriculum development, particularly in service-learning and collaborative learning initiatives. She contributes to educational resources for educators and students in strategic management and marketing.
