معرفی
Dr. Lidija Bagarić is a Full Professor at the Faculty of Tourism and Hospitality Management within the University of Rijeka. Her contact details include the office room 304 and email lidija.bagaric@fthm.hr. She holds regular consultations on Mondays 15:00–17:00 and Wednesdays 12:00–14:00.
- Teaches Sustainable Marketing in undergraduate studies
- Teaches Branding in Tourism and Consumer Behavior in graduate studies
- Coordinates Strategic Brand Management in the Postgraduate Doctoral Study Program Business Economics in Tourism and Hospitality
Her research focuses on sustainable marketing practices, branding strategies in tourism, and consumer behavior analysis, with an emphasis on strategic brand management in hospitality sectors.
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