معرفی
Dr Lalnunpuia Samuel is a Lecturer in Marketing and Programme Leader for BSc Marketing at Brunel Business School, College of Business, Arts and Social Sciences, Brunel University of London. He holds a PhD in Management Studies (Marketing) from the same institution and is a Fellow of the Higher Education Academy (FHEA). Prior to his current role, he served as an Associate Lecturer at Coventry University London and a Graduate Teaching Assistant at Brunel.
Educational Background:
- BSc Business and Management (Marketing) with Placement Year – Brunel University of London
- MSc Marketing – Brunel University of London
- PhD in Management Studies (Marketing) – Brunel University of London
- Fellowship of the Higher Education Academy (FHEA)
- CIM Level 4 in Integrated Communications and Digital Marketing
Dr Samuel’s research explores the intersection of digital adoption, trust, and socio-cultural dynamics, particularly through human values and lived experiences. His work focuses on digital consumer culture, acculturation, political identity, and social media in marketing, with a special emphasis on ethnic and immigrant communities. He investigates how moral principles and cultural values influence consumption behaviors in digital environments.
His recent publications appear in high-ranking journals such as Journal of World Business, Technological Forecasting and Social Change, and International Journal of Information Management. His research trends indicate a strong focus on digital transformation in SMEs, political acculturation among minorities, and the cultural dimensions of digital consumer behavior, often employing qualitative and interpretive methodologies.
Scientific Awards:
- Dean's Prize for Innovation and Impact Award (2023)
Dr Samuel actively supervises MSc dissertations and PGR research as a Research Development Advisor. He previously served as the CIM Accreditation Lead (2023–2025) and contributes to academic service as an ad hoc reviewer for peer-reviewed journals and conferences. He is currently developing industry collaborations in the healthcare sector in London.
Teaching Responsibilities:
- Module Leader: Strategic Digital Marketing (Level 7), International Marketing (Level 6), Services Marketing (Level 5)
- Seminar Leader: Tech, Robots and AI in Marketing (Level 6)
- Co-Teacher: Marketing Communications (Level 7)
