Kyuho Lee

Dr. Kyuho Lee is a Professor of Marketing and Wine Business Management Area Chair at Sonoma State University. He specializes in wine tourism management, small winery operations, and restaurant management. His expertise includes brand management, having taught in Executive MBA programs and published in leading journals like The Journal of Retailing and Journal of Services Marketing. He currently serves as Editor-in-Chief of Journal of Foodservice Business Research and Co-Editor-in-Chief of Services Marketing Quarterly.

Dr. Lee holds a Ph.D. in Hospitality and Tourism Management from Virginia Tech, an M.S. in Hospitality & Food Service Management from Florida International University, and a B.A. from Kyungpook National University.

His research focuses on wine tourism competitiveness, service quality in wineries and restaurants, and international franchising strategies. Key areas include cross-cultural service perceptions, economic impacts of recessions on the restaurant industry, and innovative strategies for small businesses.

His recent work highlights trends in global wine tourism, including destination branding in emerging markets like China and gender dynamics in wine consumption. He also explores sustainability practices and green innovation in supply chains, reflecting evolving industry priorities.

Dr. Lee's academic leadership includes editorial roles shaping foodservice research agendas. His publications consistently bridge theory and practice, addressing both strategic management challenges and operational excellence in hospitality sectors.