Kuttimani Tamilmani

Kuttimani Tamilmani is an Associate Professor in Marketing at the University of Bradford's School of Management within the Faculty of Management, Law & Social Sciences. With a PhD in Business Management and MBA distinction from Swansea University, his research examines technology adoption patterns and social media's impact on consumer behavior. Industry experience includes banking/finance sectors and founding roles in EdTech startups.

Research Focus: Dr. Tamilmani investigates digital transformation through:

• Privacy dynamics in sharing economy platforms
• Cross-cultural technology adoption patterns
• AI integration in customer relationship management
• Theoretical extensions of UTAUT2 framework

Publication Trends: His scholarship demonstrates:

• Empirical analysis of platform economy challenges
• Meta-analytical validation of adoption theories
• Emerging market technology consumption patterns
• Conceptual development in AI-enabled marketing