معرفی
Kristina Wittkowski is an Associate Professor of Marketing at Aalto University's Department of Marketing. She specializes in value co-creation, sharing economy dynamics, and customer behavior in access-based services. Her research explores how customers actively shape value through digital technologies and collaborative consumption models.
Education: PhD in Business and Economics from EBS Universität für Wirtschaft und Recht (2012).
Research Interests: Her work focuses on the implications of self-tracking technologies in healthcare compliance, the role of consumer intelligence in sharing economy choices, and the downsides of customer co-creation. Her studies often use empirical data from platforms like car-sharing services and professional service industries. Recent projects examine how pricing strategies influence long-term customer relationships and the contagious nature of misbehavior in shared service environments.
Awards: Recognized as Best Reviewer of the Year 2017 by the Journal of Service Theory and Practice, and finalist for the Journal of Service Research's Best Article Award in 2017.
Editorial Roles: Serves as a reviewer for journals including Journal of Marketing Management and Journal of Business Research, and editorial board member for Journal of Business Research since 2017.
