María García de Blanes Sebastián

María García de Blanes Sebastián is a researcher at the Faculty of Economics and Business, Universidad Nebrija, specializing in Audiovisual Communication and Advertising. She earned her PhD in 2023 from Universidad Rey Juan Carlos with a thesis on technology acceptance models applied to mobile payment platforms and virtual assistants.

• Research Focus: Technology Acceptance (UTAUT2), Digital Transformation, Augmented Reality, Metaverse, and Neuromarketing.
• Key Projects: Electric vehicle adoption factors, Hybrid AI banking applications, SaaS service quality, and AR/VR impacts on education and marketing.

Her recent publications (2020-2025) demonstrate expertise in integrating AI, sustainability, and behavioral analysis across finance, education, and digital marketing. She collaborates with SEDGE research group and can be contacted at mgarcise@nebrija.es.