Inés María Arranz Rodríguez

Inés María Arranz Rodríguez is a researcher at the School of Communication and Arts, Nebrija University, affiliated with the INNOMEDIA research group dedicated to Media Innovation and Communication. She earned her doctorate from Universidad Complutense de Madrid in 2010 with the thesis 'Del "yupiie" al "single": Evolución social del consumo en España en las últimas décadas,' supervised by Dr. Joaquín Sánchez Herrera and Dr. Luis Angel Sanz de la Tajada.

Her research spans Audiovisual Communication, Advertising, Media Economics, and Digital Transformation. She has explored AI's role in education, programmatic advertising models, and media pricing dynamics. Recent work examines urban outdoor advertising strategies, media funding mechanisms, and audience measurement systems. While her 2010 thesis focused on Spain's socio-consumer evolution, recent publications highlight digital integration challenges in advertising curricula and the impact of emerging technologies on communication pedagogy.

Her collaborations include contributions to media innovation and audience research projects. Contact: iarranz@nebrija.es