Kristen Smirnov

Kristen Smirnov serves as Associate Professor of Business Administration at Whittier College, where she is a core faculty member in the Department of Business Administration specializing in marketing research and digital consumer behavior.

Her academic credentials include:

• Ph.D. from University of Alberta
• M.B.A. from Boise State University
• B.A. from College of Idaho

Professor Smirnov's research program critically examines how individuals and groups construct and maintain identities in online environments, with particular focus on anonymity dynamics and social media interactions. Her work bridges marketing theory with digital sociology to understand evolving consumer identity frameworks in internet-mediated contexts, contributing significantly to contemporary discussions about digital self-presentation and group affiliation online.

She teaches foundational and specialized courses including Marketing Principles, Consumer Behavior, Marketing Research, and her self-developed Social Media Marketing course that addresses current industry practices and theoretical frameworks.

No scientific awards, advising details, grants, or laboratory affiliations were specified in available materials.