Feyzan Karabulut

Feyzan Karabulut serves as an Assistant Professor in the Department of Management and Marketing at the College of Business, North Dakota State University. Her research examines consumer behavior in digital environments with emphasis on AI-driven interactions, virtual platforms, and social media dynamics.

Education

• Ph.D. in Marketing, University of Alberta, Alberta School of Business, 2025
• M.S. in Marketing, University of Rochester, Simon Business School, 2013

Research Focus

Dr. Karabulut investigates how consumers interpret and respond to digital interactions across platforms including AI chat agents, videoconferencing, and social media. Her work centers on verbal/visual communication cues, word-of-mouth mechanisms, and virtual influencer efficacy. Current projects analyze metaverse self-representation and environmental context effects in professional digital spaces.

Publication Trends

Her recent work demonstrates interdisciplinary convergence of marketing, psychology, and human-computer interaction. Key themes include realism effects in virtual endorsements, strategic environmental design in videoconferencing, and identity construction in avatar-mediated environments. Publications appear in top-tier journals like Journal of Retailing and Journal of the Association for Consumer Research.

Teaching

She instructs MRKT 410/610 Consumer Behavior, integrating her research on digital consumer psychology into curriculum development.