Alex Taylor

Dr. Alex Taylor is a Lecturer in Marketing at the Newcastle Business School, University of Newcastle, Australia. He holds a PhD and Bachelor of Business from the University of Newcastle. His primary role involves teaching Digital Marketing at undergraduate and postgraduate levels and managing the Marketing Technology Lab, which focuses on industry-standard marketing technology for research and education.

Education:

• Doctor of Philosophy, University of Newcastle
• Bachelor of Business, University of Newcastle

Research Interests: Alex’s research explores emerging technologies (e.g., AR, metaverse, social media) to enhance customer experiences, with a focus on empowerment, inspiration, and decision-making. Key areas include digital marketing strategies, customer engagement in virtual environments, and the application of text mining in tourism research.

Publications Trends: His work spans journals like Psychology and Marketing, Journal of Business Research, and International Journal of Information Management. Recent themes include consumer behavior in metaverse avatars, smartphone distraction in retail, and the intersection of technology and UN Sustainable Development Goals.

Awards:

• 2016 Best conference paper and Best in Electronic Marketing Track (Academy of Marketing)

Grants & Supervision: Alex has secured $31,941 in grants since 2021, including projects on AR tourism, consumer avatars, and smartphone distraction. He currently co-supervises three PhD students focusing on AI-driven pricing, tourism sentiment analysis, and mixed reality in retail. A past project involved blockchain-enabled wine packaging.

Lab & Affiliations: Manages the Marketing Technology Lab, emphasizing hands-on learning and industry-linked research.