معرفی
Kristen L Walker is a Professor of Marketing at California State University, Northridge, serving as the Nazarian College MBA Director and Small Business Institute (SBI) Director. She integrates client projects and platform development into teaching to provide students with practical marketing strategy experience for community businesses and non-profits, while actively contributing as Associate Editor for the Journal of Public Policy & Marketing.
Education:
- Ph.D., University of California Los Angeles, 2003
- M.P.A., California State University, Northridge, 1995
- B.S., California State University, Northridge, 1993
Research Interests: Her scholarship merges technology, public policy, and marketing with emphasis on socially responsible business practices. Primary focus areas include youth privacy protection, interactive marketing, digital business models, social media ethics, and music industry dynamics, examining how consumer information permanence impacts marketplace power structures.
Publication Trends: Research consistently addresses ethical technology use and consumer vulnerability, particularly youth online risks. The award-winning work on trust and transparency exemplifies her commitment to responsible marketing scholarship within public policy frameworks.
Scientific Awards:
- 2018 Thomas Kinnear Best Paper Award (Journal of Public Policy & Marketing)
- AMA-EBSCO Responsible Research in Marketing Recognition
Advising and Grants: Through the SBI and MBA program, she mentors students in community business projects while securing significant research funding. Her NSF and private foundation grants (youthprivacyprotection.org) advance youth privacy protection frameworks through empirical investigation of online risks.
Labs and Teams: Leads the Small Business Institute connecting students with local enterprises, and serves on editorial boards for Journal of Consumer Affairs, Journal of Consumer Marketing, and Journal of Marketing Analytics, shaping scholarly discourse in marketing ethics.
