معرفی
Connie Pechmann is a Professor of Marketing at the Paul Merage School of Business, University of California, Irvine. Her research examines the impact of marketing, advertising, social media, product labeling, branding, and retail environments on consumer behavior, with a strong emphasis on public health issues such as tobacco and cannabis use.
Her educational background includes a PhD, MBA, and MS from Vanderbilt University and a BA from Bucknell University.
Her research interests include:
- Effectiveness of anti-smoking and anti-drug advertising
- Transformative consumer research
- Advertising to adolescents
- Deceptive advertising and regulation
- Social media and online peer support communities
- Pharmaceutical and retail marketing
Although specific publications are not listed, her work has appeared in top-tier journals and spans over 100 articles, reports, and papers, often focusing on public interest marketing and consumer protection.
She has received notable scientific awards:
- Pollay Prize for Research in the Public Interest
- Best Journal Article Award, Journal of Consumer Research
- Inaugural AMA-EBSCO Responsible Research in Marketing Award
Pechmann has secured significant research funding, including a $2.5 million NIH R01 grant to study private online peer support groups for smoking cessation. She is currently investigating the integration of chatbots into these platforms to enhance efficacy. She has served as Editor-in-Chief of the Journal of Consumer Psychology and currently serves as Associate Editor for both the Journal of Marketing and the Journal of Consumer Research.
She is actively involved in research leadership and academic service, contributing to the advancement of ethical and socially responsible marketing research.
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