معرفی
Jesper Nielsen is the Department Head and Director of Rising Stars in Marketing at the Eller College of Management, University of Arizona. He joined in 2003 after earning his PhD in Marketing from the University of North Carolina at Chapel Hill. His expertise spans consumer psychology, emotion, learning, and attention in advertising contexts.
He teaches undergraduate courses in Marketing Strategy/Senior Capstone and Marketing Research, as well as MBA courses in Marketing Management and Marketing Research (online/on-ground). His editorial roles include Associate Editor (2021–present) and Editorial Board Member (2018–2021) for the Journal of Consumer Psychology, plus past roles with Journal of Consumer Research and Journal of Retailing.
- Organized the 2012 AMA Conference Consumer Behavior Track and 2012 Society for Consumer Psychology Doctoral Consortium.
Awards include recognition for teaching excellence and sustained research fellowships. He is associated with the Organizational Behavior Laboratory and Economic Science Laboratory (ESL) as a Faculty Associate.
