Kaye Chan

Dr. Kaye Chan is a Senior Lecturer and Associate Head (Education) in the Marketing Discipline Group at the University of Technology Sydney (UTS), within the Business School. She previously served as Director of the Master of Digital Marketing program. Her expertise spans marketing communications, digital media analysis, and pedagogical innovation in higher education. She holds a PhD in Marketing from the University of New South Wales.

Her research focuses on data-driven approaches to address challenges in media, advertising, and consumer behavior, particularly in digital environments. She has published in journals like Journal of Strategic Marketing and presented at conferences such as EMAC and ISMS. Her work also explores Indigenous research methodologies and their application in marketing.

Awarded grants include projects on customer trust metrics and improving Indigenous student success. She actively contributes to academic service, including peer reviewing for International Journal of Research in Marketing and Journal of Marketing Management. Dr. Chan has developed courses like Marketing for Social Good and Emerging Technologies and Marketing, emphasizing work-ready skills for students.