Susie Khamis

Associate Professor Susie Khamis serves as Associate Dean (International) at the Faculty of Arts and Social Sciences, University of Technology Sydney. A cultural studies scholar, her research focuses on branding, cultural diversity representation, and consumer culture dynamics. Key contributions include her book Branding Diversity: New Advertising and Cultural Strategies (2020) and interdisciplinary analyses of iconic brands like Bushells Tea and Nespresso.

• Specializes in media and marketing intersections
• Founded Locale: The Australasian-Pacific Journal of Regional Food Studies (2011)
• Active in Small Island Cultures Research Initiative and Popular Culture Association of Australia & New Zealand

Her research explores sonic branding (2021), indigenous research methods (2023), and ethical consumption paradoxes (2011). She examines neoliberal individualism through social media influencers (2017) and ‘micro-celebrity’ phenomena.

Recent publications analyze industrial-hip-hop collaborations (2022) and de-cluttering trends (2019). Articles frequently engage with media history, postcolonial branding, and digital consumerism.

• Recipient of Sydney Harbour Foreshore Heritage Prize (2007)
• Recognized for interdisciplinary methodology development in marketing research

Teaching areas include Media Theory, Public Communication, and Advertising. Supervises Masters and PhD students in cultural studies topics.