معرفی
Sonika Singh is a Senior Lecturer at the University of Technology Sydney (UTS) Business School and serves as the Marketing Postgraduate Program Director. She holds a PhD in Management Science from the University of Texas at Dallas. Her research focuses on Digital Marketing, Marketing Analytics, and Retail Strategy, with emphasis on AI applications, consumer information search, and sustainability. She has been recognized with awards including the 2020 UTS Learning and Teaching Team Citation Award and Top Teaching List 2023.
- Education: PhD in Management Science (UT Dallas, 2012)
- Industry Experience: Market research roles at Sandvik Asia, Kirloskar Oil Engines, and Premier Automobiles
Her research explores topics such as Google search advertising, social media marketing, and AI-driven recommendation systems. She has presented at international marketing conferences and published in journals like Journal of Retailing and Customer Needs and Solutions.
Recent funded projects include examining geographic disparities in aged care access and evaluating domestic violence support programs. She actively engages in social impact initiatives, including volunteering for Survivor Vision Australia.
- Awards: UTS Teaching Citation (2020), Social Impact Grant (2023)
In teaching, she combines industry insights with research expertise, delivering courses in Digital Marketing, Marketing Analytics, and Business Statistics. She supervises PhD students in areas like predictive analytics in fast fashion and social media brand analysis.
