Anupam Singh

Dr. Anupam Singh is a Lecturer in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow. He previously held positions at the University of Stirling and Nicolaus Copernicus University, Poland. He earned his Ph.D. from National Institute of Technology (NIT), Bhopal, India, and holds prestigious research fellowships from UGC and IIT Delhi. His research focuses on AI-driven decision-making in digital environments, algorithmic consumption patterns, and sustainability analytics. He applies machine learning and big data techniques to study consumer behavior, environmental consciousness, and pro-social consumption.

• Education:
• Ph.D., National Institute of Technology (NIT), Bhopal, India
• Senior Research Fellowship (SRF), UGC, India (2015–2017)
• Junior Research Fellowship (NET-JRF), UGC, India (2013–2015)

His research spans GenAI, text mining, and algorithmic influence on consumer choices. He explores how algorithms shape preferences in digital markets and investigates barriers to sustainable consumption through predictive modeling. He integrates methodologies from computer science, marketing, and mathematics to address interdisciplinary challenges.

Dr. Singh teaches Marketing Analytics, Python programming, and AI & Machine Learning. He actively reviews for journals like PLOS ONE, Journal of Big Data, and Nature Climate Change. He is a Fellow of the UK Higher Education Academy and member of The Asia Computational Intelligence Society.

• Awards:
• Teacher of the Year 2024 (Runner-up), University of Stirling
• Faculty Research Fellowship, IIT Delhi (2020)

He supervises Ph.D. research at the intersection of technology, data science, and business applications. His work emphasizes responsible AI and data-driven strategies to drive sustainable consumption and brand equity in dynamic markets.