David Waller

David Waller is a Professor at the University of Technology Sydney (UTS), leading the Marketing Discipline Group. He has held academic roles since 1989, progressing from Lecturer at Charles Sturt University and University of Newcastle to his current position. His research focuses on advertising ethics, marketing communications, and education, with significant contributions to textbooks like Marketing and Advertising: An Integrated Marketing Communications Perspective. Waller has been recognized with the 2022 ANZMAC Distinguished Marketing Educator Award.

Education:

• PhD in Marketing, University of Newcastle (2000)
• MCom, University of NSW (1988)
• BA, University of Sydney (1985)

Research Interests: Waller’s work explores controversial advertising, international marketing practices, and the ethical dimensions of marketing communications. He emphasizes the societal impact of philanthropy and advertising’s role in shaping consumer behavior. Recent research includes analyzing donor motivations for Indigenous initiatives and the efficacy of social media advertising based on time-of-day usage patterns.

Grants & Advising: He has secured grants addressing Indigenous student enrollment challenges, philanthropy trends, and domestic violence prevention campaigns. Supervised PhD students include Nigel Bairstow (UTS Lecturer), Daniela Spanjaard (Associate Professor at UTS), and Evi Lanasier (Curtin University Lecturer).

Labs/Teams: Leads UTS initiatives on marketing ethics and education innovation, collaborating with industry partners to bridge academic and professional practices.