Nigel Bairstow

Dr. Nigel Bairstow is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS) Business School. His research focuses on consumer and business marketing relationships, international business in the Asia-Pacific region, and the application of alienation theory to understand relationship dynamics and well-being. He holds a PhD in 'Alienation in Channel Marketing Relationships' and bridges academic theory with practical business solutions.

Dr. Bairstow has extensive teaching experience across Asia, including roles at Mahidol University (Thailand), Trisakti University (Indonesia), and the SILC Shanghai Program (China). He specializes in International Marketing, Marketing Management, and Cross-Border E-Commerce. Notable recognitions include being listed in the UTS Business School's Top Teaching List for both 2024 semesters and receiving the Innovation Award for Women in Digital Marketing (2023).

His service contributions include committee memberships in UTS' Industry Engagement initiatives and organizing events like the Industry Insights conferences since 2022. He actively collaborates with industry through presentations on topics like omnichannel marketing and small business growth strategies.