Karen Page Winterich

Karen Page Winterich is the Gerald I. Susman Professor in Sustainability and Professor of Marketing at Penn State's Smeal College of Business. Her research examines consumer behavior through identity frameworks, focusing on charitable giving, sustainable consumption, and marketplace morality. She teaches sustainability marketing and developed curriculum for Smeal's Sustainability Education Initiatives.

Publications demonstrate recurring themes of identity-driven consumption patterns and ethical decision-making. Recent work focuses on psychological barriers to sustainable behaviors and donation psychology.