معرفی
Kai Zhu is a Senior Lecturer at Nottingham Business School's Department of Marketing, serving as Module Leader for the MSc Digital Marketing Management program. His role involves designing and delivering high-quality learning opportunities for students with diverse backgrounds and objectives, while collaborating closely with the MSc Digital Marketing/Marketing team to monitor and improve module content.
- PhD in Marketing (2017) from Nottingham Trent University
Kai's research focuses on consumer decision-making behaviors within digital service platforms, exploring topics such as consumer information processing capacity from a spacetime perspective and applying survival analysis techniques to investigate decision-making patterns. His teaching integrates recent developments in digital technologies and marketing research through active learning, inclusive learning, and team-based learning approaches.
