Mark Smith

Mark Smith is a Lecturer at Nottingham Business School's Department of Marketing, specializing in marketing strategy since joining in 2019. He combines academic work with practical consultancy through his agency The Brand Strategy and co-founded Helmworth, an executive growth consultancy.

• Nottingham Trent University - Executive PhD (nearing completion)
• Certified Management & Business Educator (CMBE)
• Chartered Marketer status

His research explores how boardroom decisions impact consumer transformation and societal wellbeing, with a focus on feminist counterbalances to capitalism and brand-led sustainability. At the 2025 Academy of Marketing conference in Cork, he presented four papers on boardroom-brand dynamics.

Key article themes include:

• Boardroom governance in marketing
• Gender theory applications
• Long-term strategic thinking
• Brand-societal value systems

Scientific recognition includes:

• Director of the Year award (2024)
• 2025 NTU student-led teaching award

As course author for Help to Grow Management's Marketing Strategy module, he has delivered development programs to 30,000+ professionals while maintaining active mentorship roles.