معرفی
Junhong Min is an Associate Professor of Marketing at Michigan Technological University's College of Business. His research examines relationship governance in B2B contexts, unstructured data analytics, and consumer behavior. Prior to academia, he worked as a senior research executive at Nielsen and Maritz Marketing Research.
Publications emphasize experimental marketing research, brand strategy, and behavioral economics, with applications in alumni relations, sponsorship, and innovation management.
۰مقاله منتشرشده
