معرفی
Dr. Min Prasad Bhandari is a Lecturer in Digital Marketing at Teesside University, affiliated with the Teesside University Institute of Business and Science (TUIBS). He holds a PhD in Digital Marketing from Abertay University, an MBA in Marketing from the University of Wales, Lampeter, and an MA in English from Tribhuvan University. Prior to his current role, he taught at the University of Essex (2021) and accumulated over ten years of teaching experience in Nepal.
Research Interests: Dr. Bhandari specializes in Marketing, Digital Relationship Marketing, and Entrepreneurial Marketing. His work explores consumer engagement, brand evangelism, and determinants of consumer behavior, integrating insights from psychology, sociology, and marketing theories. Key areas include social enterprise performance, trade dependency, and the mediating roles of social performance in economic outcomes.
Professional Activities: He serves as a reviewer for journals like *Journal of Product and Brand Management* and *Marketing Intelligence & Planning*, and supervises two current DBA students. His research project focuses on implementing a strategic digital marketing toolkit leveraging consumer psychology principles to enhance market growth.
Awards: A Fellow of the Higher Education Academy.
