معرفی
Caroline Sutherland is a Lecturer in Digital Marketing at Teesside University, affiliated with the Teesside University International Business School (TUIBS) under the Digital Innovation, Sustainability & Specialist Industry group. Her academic work centers on marketing and organizational dynamics, with a strong focus on internal marketing and its impact on organizational effectiveness.
Her research interests include Digital Marketing, Internal Marketing, Organizational Performance, Strategic Alignment, Employer-Employee Relationship, and Organizational Integration. These areas reflect a strategic approach to aligning workforce behavior with organizational goals through marketing principles.
The recent publication trend shows a strong emphasis on systematic literature reviews in marketing and management disciplines, particularly exploring how internal marketing drives performance. Her work bridges theoretical frameworks with practical organizational outcomes, contributing to evolving discourse in strategic human capital and service management.
- Internal marketing and organizational performance: A systematic review and future research agenda (2025)
Caroline Sutherland has no publicly listed scientific awards in the provided text. There is no information available about student supervision or grant funding. She is actively contributing to research in marketing and organizational behavior, as evidenced by her recent peer-reviewed publication.
