معرفی
Dr. Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast (USC), Queensland, Australia. She holds a PhD from Monash University and specializes in AI integration for strategic communication, social media pedagogy, and B2B relationships. Her research bridges theory and practice, with a focus on enhancing organizational efficiency through AI and digital tools. Dr. Sutherland has advised entities like Eumundi Markets and Noosa Council, leveraging AI to streamline operations and reduce costs.
Education:
- PhD, Monash University
- MMktg (with Merit), University of Newcastle
- PGradDipArts(Research), Monash University
- BCom, Monash University
Research Interests: Dr. Sutherland explores AI’s role in strategic communication, social media’s impact on employability, and transmedia storytelling. Her work emphasizes ethical AI use, B2B relationship dynamics, and bridging the gap between academic theory and industry application. Recent projects include investigating conflicts in SME-digital marketing provider relationships and enhancing graduate employability via work-integrated learning.
Grants and Projects:
- "Overcoming Challenges in Business-to-Business Relationships Between Australian Small Business Owners and Digital Marketing Service Providers" ($20k, 2023-2024)
- "Increasing Graduate Employability and Social Media Proficiency" ($15k, 2017-2019)
- "Blended Learning Evaluation" ($20k, 2017-2019)
Labs/Teams: Collaborates with USC’s Engage Research Lab and contributes to initiatives like Dharana Digital, focusing on AI integration and social media strategy for businesses and nonprofits.
