معرفی
Dr. Julie Steen is an Assistant Professor of Marketing at the University of South Carolina Aiken. With over 20 years of teaching experience, she specializes in business, management, and marketing education. She holds a DBA from Kennesaw State University (2017), an MBA from Augusta University (1997), and a B.S. in Business from USC Aiken (1993). Her entrepreneurial ventures include founding an eBay drop-off store and Express Yourself boutique, alongside real estate and direct selling roles.
Research interests focus on marketing strategy, technology-driven business innovation, and international market expansion. Her notable work explores technological resource leveraging in new ventures and competitive environment impacts on technology strategy.
Awarded the 2016 Part Time Teaching Excellence Award, she emphasizes critical thinking, adaptability, and lifelong learning in business. She teaches MKTG A716: Marketing in the online MBA program, advising students to pursue self-driven excellence beyond minimum requirements.
No grants or lab affiliations are explicitly detailed in the provided information.
