Vanja Djuric

Vanja Djuric is a Professor of Practice and current Department Chair in the Department of Marketing at the College of Business, The University of Akron. She also serves as Interim Director of the Fisher Institute for Professional Selling and holds certifications in Tableau, Google Analytics, AdWords, and Simply Measured. Her academic and professional work spans teaching, consultancy, and analytics project management.

• Education
  • DBA, University of Liverpool
  • MS, The University of Akron
  • MBA, Kent State University
  • BS, The University of Akron

Djuric’s research focuses on applying statistical and analytical models to marketing and business operations, with expertise in Market Research, Data Visualization, Data Mining, Predictive Analytics, and Multivariate Data Analysis. She utilizes tools like SPSS, SAS, R, Python, and Tableau to extract insights in Digital Marketing and Cross-Media Database Marketing.

Her publications (e.g., "Establishing a Paradigm" in the Journal of Interactive Advertising) highlight trends in interactive advertising research and data-driven marketing strategies. Djuric has collaborated with major companies such as Intel, FirstEnergy, and Pearson, integrating analytics into real-world business challenges.

• Scientific Awards
  • 40 under Forty, Cleveland Crain's (2022)
  • CoB Dean’s Service Excellence Award (2021)

She has taught courses like Marketing & Sales Analytics, Digital Marketing, and Marketing Capstone Projects, while leading initiatives such as the College of Business Graduate Curriculum Committee and mentoring DECA classes. Her analytical work emphasizes bridging academic theory with industry practice.