Judy Ma

Judy Ma is an Associate Professor in the Department of Marketing at California State University, East Bay. Her research focuses on marketing strategy, innovation management, advertising economics, and product launch timing. She explores topics such as expectation management in sales teams, optimal timing for entertainment product launches, and the impact of advertising expenditures on corporate value.

Her work spans empirical analyses of small business strategies, supplier negotiation dynamics in movie sequels, and leadership frameworks for fostering innovation. Notable contributions include frameworks for managing salesforce expectations and analyzing the economic implications of digital advertising reallocation.

Dr. Ma’s publications address both theoretical and applied challenges in marketing, with a focus on bridging strategic decision-making and measurable business outcomes. Her research has appeared in peer-reviewed journals, reflecting her commitment to advancing academic discourse in marketing and innovation fields.