Melaney Barba

Melaney Barba is a Teaching Professor in the Marketing and Supply Chain Management Department at the University of Wisconsin-Eau Claire's College of Business. She holds an MBA from the University of Wisconsin MBA Consortium and a B.A. from the University of Wisconsin Eau Claire. Her roles include Associate Sales Center Director, Blugold Professional Sales Team Coach, MBA Consortium Lecturer, and UWEC Alumni Board Member.

• Education:
• MBA, University of Wisconsin MBA Consortium
• B.A., University of Wisconsin Eau Claire

Her research and teaching interests focus on Integrated Marketing Communications, Professional Selling, and Sales Negotiations. She has over 20 years of professional experience at Liberty Mutual Group, holding roles such as Sales Manager, Business Analyst, and Branch Manager. Her expertise includes recruitment, training, sales analytics (using tools like Power BI and Salesforce CRM), and marketing strategy development.

She is recognized as a member of Beta Gamma Sigma, a global business honor society. Her current responsibilities include advising the Blugold Professional Sales Team and overseeing the Sales Program at UWEC.