Joon-Hee Oh

Joon-Hee Oh is an Associate Professor in the Department of Marketing at California State University, East Bay (CSUEB). His research focuses on strategic salesforce management, post-merger integration dynamics, and the efficacy of sales training programs. He is particularly known for analyzing the impact of firm size, ethical controls, and wisdom-based development models on salesforce performance and well-being.

Dr. Oh's work bridges theoretical frameworks with practical business strategies, addressing challenges such as merger dominance, salesforce role transitions, and pandemic-era organizational resilience. His research often employs experimental methods to evaluate intervention plans, policy impacts, and performance metrics in sales-driven environments.

His academic contributions span multiple disciplines, including marketing strategy, organizational behavior, and corporate mergers & acquisitions. He teaches courses at CSUEB and maintains an active presence in academic and professional communities through his published work and presentations.

Office: VBT 322 | Email: joonhee.oh@csueastbay.edu | Phone: (510) 885-4607