Jorge Botey López

Jorge Botey López is an Associate Lecturer at the Blanquerna School of Communication and International Relations (Ramon Llull University). His research bridges advertising, public relations, urban studies, and communication technologies, with a focus on interactive media and cross-cultural analyses between Barcelona and London.

Research Highlights:

• Explored HbbTV as a platform for interactive advertising (2017).
• Analyzed urban mobility and intelligent transport systems in Barcelona (2017).
• Studied green culture and perceptions of electric vehicles in London and Barcelona (2014).

Collaborations include participation in research groups like GRECPRP and projects funded by AGAUR, focusing on advertising strategy and media convergence. His work spans digital journalism, communication technologies, and sustainable urban development.