Josep Antoni Rom Rodríguez

Josep Antoni Rom Rodríguez is a Full Professor at the Blanquerna School of Communication and International Relations, Universitat Ramon Llull, Barcelona, Spain. He leads the Research Group in Strategy and Creativity in Advertising and Public Relations (GRECPRP) and is actively involved in research projects funded by AGAUR and the European Commission, focusing on strategic communication, cultural policy, and Sustainable Development Goals (SDGs).

• Full Professor, Blanquerna School of Communication and International Relations
• Principal Investigator, GRECPRP Research Group
• Project Lead, AGAUR and EU-funded initiatives on SDGs and public diplomacy
• ORCID: 0000-0002-4910-2169

His research centers on strategic and creative aspects of advertising and public relations, with a strong emphasis on institutional communication, cultural sustainability, and the role of media in promoting SDGs. He explores historical dimensions of advertising, particularly in post-war contexts, and investigates contemporary issues such as interactive TV (HbbTV) and consumer behavior in crisis situations. His work bridges academic research with policy-relevant insights, especially in European cultural governance.

The recent publications reflect a consistent focus on communication for sustainability, urban imaginaries, and the evolution of advertising in digital and historical contexts. His scholarly output spans high-impact journals and edited volumes, demonstrating interdisciplinary collaboration and methodological rigor.

• Sustainable Development Goals in Cultural Policy
• Post-war Advertising and Censorship
• Interactive Media and Consumer Typologies
• Institutional and Public Diplomacy Communication
• Urban Communication and Cultural Identity
• Strategic Creativity in Advertising

Dr. Rom Rodríguez has contributed to significant projects such as IMAGE: Researching the city: mapping imaginaries and Advocating United Nations Sustainable Goals Through Public Diplomacy. While no specific teaching grants are listed, his leadership in research groups indicates active supervision and mentorship. He collaborates extensively with scholars across Spain and Europe, particularly within the Blanquerna research ecosystem.

He is affiliated with the GRECPRP research group, which fosters interdisciplinary inquiry into advertising and public relations, emphasizing innovation, ethics, and societal impact. The group engages in both theoretical and applied research, contributing to academic discourse and industry practices.