Sandra Vilajoana Alejandre

Sandra Vilajoana Alejandre is an Associate Lecturer at the Blanquerna School of Communication and International Relations, Universitat Ramon Llull, Spain. She is an active member of the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), contributing to research in digital communication, interactivity, and political advertising. Her academic work is interdisciplinary, bridging communication theory, media technology, and user behavior.

Her research interests focus on political communication, interactivity in digital and broadcast media, influencer marketing, self-regulation in media consumption, and online identity. She employs both qualitative and quantitative methods to analyze user engagement across platforms such as HbbTV, blogs, and social media. Her work often explores how digital formats influence emotional and cognitive responses in audiences.

The trend in her recent publications shows a strong emphasis on interactive advertising, transmedia narratives, and digital user experience, particularly in Spanish and Catalan media contexts. She frequently collaborates with scholars in communication and media studies, contributing to both journal articles and book chapters with a peer-reviewed standard.

She has not been awarded any scientific prizes or fellowships mentioned in the provided texts.

Sandra advises no listed students but participates in collaborative research projects funded by national agencies such as MINECO and AGAUR. Her involvement in multi-year research grants indicates sustained scholarly activity and institutional support. She contributes to projects analyzing real-world applications of interactive advertising and digital public relations strategies.

She is part of the GRECPRP research group, which investigates strategic and creative dimensions in advertising and public relations. This team engages in interdisciplinary projects involving digital innovation, media convergence, and communication technologies, often focusing on Iberian and European case studies.