Marta Tena León

Marta Tena León is an Associate Professor at the Business Management Department of the IQS School of Management, Universitat Ramon Llull. She specializes in marketing, mobile technology applications, and educational evaluation methodologies. Her research focuses on psychocultural variables influencing consumer behavior, competency development in business education, and crisis management strategies in advertising. She leads the GRECPRP research group (2022-2025), funded by AGAUR, exploring strategy and creativity in public relations and advertising.

Research Interests: Her work spans marketing innovation, mobile technology in healthcare practices, student evaluation systems, and Spain’s academic and business environments. Notable contributions include studies on responsible consumption in Mexico and physician-targeted mobile marketing strategies.

Grants & Projects:

• GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (2022-2025) - AGAUR-funded research group

Labs/Teams: Active member of the GRECPRP research group focusing on strategic communication and public relations innovation.