Marta Tena León

Marta Tena León is an Associate Professor in the Department of Business Management at IQS School of Management, Universitat Ramon Llull, concurrently serving as Director of Communication and Corporate Marketing since 2013. With over two decades of institutional involvement including Accreditation Process Coordination (2001-2012), she holds a prominent dual-role position bridging academic and administrative leadership.

She earned her PhD in Business Administration and Management from Universitat Ramon Llull (2005) and a Bachelor's degree in Information Sciences from Universitat Autònoma de Barcelona (1987), establishing foundational expertise in communication and business disciplines.

Her research integrates Marketing, Advertising, and Corporate Communication with specialized focus on Mobile Marketing applications, Responsible Consumption dynamics, and Competency Development in business education. She investigates psychocultural variables in consumer behavior, economic crisis impacts on advertising, and innovative teaching methodologies within Spanish higher education contexts, particularly examining mobile technology adoption and sustainable consumption patterns.

Publication analysis reveals two distinct research trajectories: healthcare marketing applications (mobile physician marketing, patient engagement) and educational innovation (final project competency assessment, crisis-era advertising adaptation). This dual focus demonstrates practical academic contributions to both industry practice and pedagogical development.

As an active researcher in the GRECPRP project (2022-2025), she contributes strategic insights to advertising and public relations research. Her work on student competency evaluation frameworks indicates significant educational mentorship beyond formal student advisement, influencing business curriculum development at institutional level.

She is a core member of the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), driving collaborative research on creative advertising strategies and public relations innovation within the Spanish academic landscape.