Aleksandra Krtolica Lukic

Aleksandra Krtolica Lukic is an academic at the Blanquerna School of Communication and International Relations, Universitat Ramon Llull, where she serves as a Lecturer. Her work is closely tied to the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), a research group active from 2022 to 2025, funded by AGAUR. She collaborates on interdisciplinary projects related to communication strategies, brand innovation, and digital media.

Research Interests: Her work focuses on the intersection of digital and physical experiences in branding. Key areas include gamification, phygital brand experiences, interactivity, mixed reality, and communication strategies in the consumer goods industry. She explores how technology enhances customer engagement and transforms traditional marketing paradigms.

Publication Trends: Her recent publications (2022–2024) emphasize the convergence of physical and digital formats in marketing, with a strong focus on customer experience, brand perception, and digital innovation. The research spans academic book chapters and peer-reviewed journal articles, often co-authored with colleagues in communication and marketing.

Scientific Awards:

• No awards or honors mentioned in the provided text.

Advising and Grants: While no formal students are listed, she is an active researcher within a funded project (GRECPRP) supported by the Agency for Management of University and Research Grants (AGAUR). Her role as a research member indicates involvement in collaborative academic advising and project supervision.

Labs and Teams: She is a key member of the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), contributing to research on creativity, strategy, and innovation in advertising and public relations. The group fosters interdisciplinary collaboration in communication sciences.