Joonwook Park

Joonwook Park serves as a Full-Time Professor of Practice in the Marketing Department at Southern Methodist University, where he teaches Managerial Statistics (MAST 6201).

Education

• PhD in Marketing, Penn State University

Research Focus
His scholarly work centers on advanced statistical methodologies for marketing analysis, with particular emphasis on:

• Multidimensional Scaling for visualizing market structures
• Market Segmentation techniques to identify consumer clusters
• Modeling Market Structure dynamics
• Quantifying Consumer Preference Heterogeneity
• Analyzing Consumer Purchase Behavior patterns
• Applying Bayesian statistics to marketing problems
• Developing innovative Research Methods

These interconnected domains demonstrate a cohesive research program bridging statistical theory and practical marketing applications.